My cultural campaign power point

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Unit 20 P1,P2,P3

P1: Describe an existing media advertising campaign
Assessment Criteria for P1: 

Aims and objectives

the aims for this film is to get the film to as many people as possible while making the best piece of media possible.

Target audience

the target audience for this film is people who like horror and thrill, mostly ages 16-30 will be interested while being an 18+.

Key messages

the key message/s of this film is to show the feelings that people can go through and when you feel like your living in a world of your own by your self.

Approach

this is an example of above the line promoting/ advertising, and the message is to know that there are so many people around you all the time.

Campaign

the campaign consisted of billboards and posters to make the film more noticeable and intriguing for on the eye.

Choice of media

billboards, posters and digital content and advertising is the main use of media to promote the film while using a lot of dark and gloomy things while making the film poster to make it more appealing.

Call to action

This refers to any device designed to prompt an immediate response or encourage an immediate sale with regards to this product, these mostly still being the posters and billboards and eye catching details to intrigue the user.

Relevant legal and ethical issues

the issues here are the audience i reaches compared to who we want it to reach some younger viewers may find it eerie or scary and may disturb them.

Regulatory bodies

he BBFC is responsible for classifying films that have a cinema and DVD release. The BBFC uses published Classification Guidelines for certain age ranges, ensuring that the content of the film is age appropriate and that children or young people do not see films that are unsuitable for them.

 M1: Evaluate different cross media advertising campaigns for consistency of message
Assessment Criteria for M1:

I chose these posters of already made films for inspiration for my film poster and i like the aesthetic of them, and they help with the design of my product.

Genre

the genre of the film and film poster are horror, thriller and mystery, the mystery factor is used to in-draw the user towards the film.

Colour & tone & feel of the advert

mostly dark and gloomy colors used to make up the poster to fit with the horror, thriller, and mystery factor of the film.

P2: Create a plan for a cross media advertising campaign in response to a client brief (*Synoptic assessment from Unit 2 Pre-production and planning)

 

working title

The shadows beneath is the working title used for this product.

product

this product is a poster for a horror film made by me.

purpose

the purpose is to try make people understand there surroundings.

inspiration

my inspiration is off maze runner because of the action and thrill the film gives.

advert content

the content is the tile which is The shadows beneath, it also shows the dark theme through the colours used, the images chosen for this are made to fit and show accentuate the theme of the film which is mainly horror/thriller.

Resource and personnel

the resources used to make this were Photoshop mostly and some in-design work that's pretty much it.

M2:

Media sector :  The media sector my product falls into is film and is targeted at 18+ and is gender neutral so it is targeted at men and women. 

Title :  The title I went with is the shadows beneath because everything else I produced was already a thing and the title I went with is eye caching a has a mysterious factor to it. 

Actors :  The 4 main actors are Dylan O'Brian, Thomas Brodie, Jennifer Lawrence and Elisabeth Moss well know actors and actresses who have a lot of experience in horror, action, and thriller films. 

Imagery :  The imagery I used mainly consists off dark gloomy images with little colour, this is to try and catch the users’ eye and then they will see my film poster and the thrill it brings, the low saturation isn't high on the pictures and the poses the characters also shows the struggle they are going through from the fatigued look that you can interpret, and the character holding the axe to make you wonder why he would need, It what's after them what do they need to protect themselves from.  

Fonts : The font I used was the normal Calibri (body) with low opacity, so it looks like it is coming through the clouds and makes you look for other minute details in the poster making you more interested in the film and the film poster that I made. 

General colours, layout, and position of

elements : The general colours I used were black for the majority of it to fit the horror, thriller and mysterious home to the film and I decided on orange for the sky in the end to give that dusk feel to the poster, I also used white behind some of the characters to make them stand out better and glow, I used red on the axe, an extraordinarily little amount for the little details to make it look better and more professional but I also like the way it looks, the layout of the film poster is made so it looks like they are climbing a mountain or hill with the moon coming up or going down the mountain to show the scenery and could hint at location of the film, the position of all the elements are on purpose and for a reason the moon is by behind the mountain to show the time of day/night and the characters are climbing the mountain/hill and are showing their struggle and determination with 5 characters when there is 4 main characters, maybe a secret character makes the user think and adds to the mysterious factor of the film and the film poster. 

Tone and feel : The tone of my poster is scary and thrill while having mysterious factors well supposed to be and they are supposed to make the user look and investigate the poster and draw their attention increasingly to the film itself and make them want to see the whole thing from start to finish and fills them with curiosity and excitement. 

onion layer

P3: Photoshop and in-design work:

I experimented with this feature where we outlined the part of the picture of choice that we wanted to write over and did it to the shape of the picture, the first one was an an experiment, he second one is over a picture of a mountain and the third and final one is the side of a mountain.

the last picture could of definitely of been better and more clear of what it is and what picture i actually used

Mathew Morris fire

 

we first wrote our name in red, yellow and orange to represent the colours of fire and we also did a black one as well to make our name still be visible and to accentuate the flame more, we could of also used white to make it look like brighter flame we the layered them over each other to get the fire/flame effect 

select similar layers

.in  Photoshop  save  an  image  of  a  face  from  the  internet  as  an  asset  and  save  as  a  PNG. . 

Open  a  new  page  and  make  i t a  rectangle,  similar  to  the shape  of  the  john  Lennon  image  on  this  page. .Place  the  image  and  the  free  transform  this  to  take  up  as  much  space  on  the  right  hand  side  as  the  Lennon  example   .

For  this  task  we  will  select  grey  scale  which  will  discard  the  color ( image  - mode  grey  scale )  .Right  click  on  the  locked  background  and  chose  layer  from  back  ground  to  unlock  . 

 Chose  filters   -   artistic   -   cut  out  and  use  the  sliders  to  separate  areas  on  the  face  (it  will  separate  it  into  tones  of  grey) .

Use  the  magic  wand  to  select  an  area  of  the  face  ( tone  of  grey ), go  to  select  ( top  row ) - select  similar   

flag

 

christian bale

 we found a picture of a celebrity and made them unrecognizable by experimenting with different things in Photoshop