P1: Describe an existing media advertising campaign
Assessment Criteria for P1:
Aims and objectives
the aims for this film is to get the film to as many people as possible while making the best piece of media possible.
Target audience
the target audience for this film is people who like horror and thrill, mostly ages 16-30 will be interested while being an 18+.
Key messages
the key message/s of this film is to show the feelings that people can go through and when you feel like your living in a world of your own by your self.
Approach
this is an example of above the line promoting/ advertising, and the message is to know that there are so many people around you all the time.
Campaign
the campaign consisted of billboards and posters to make the film more noticeable and intriguing for on the eye.
Choice of media
billboards, posters and digital content and advertising is the main use of media to promote the film while using a lot of dark and gloomy things while making the film poster to make it more appealing.
Call to action
This refers to any device designed to prompt an immediate response or encourage an immediate sale with regards to this product, these mostly still being the posters and billboards and eye catching details to intrigue the user.
Relevant legal and ethical issues
the issues here are the audience i reaches compared to who we want it to reach some younger viewers may find it eerie or scary and may disturb them.
Regulatory bodies
he BBFC is responsible for classifying films that have a cinema and DVD release. The BBFC uses published Classification Guidelines for certain age ranges, ensuring that the content of the film is age appropriate and that children or young people do not see films that are unsuitable for them.
M1: Evaluate different cross media advertising campaigns for consistency of message
Assessment Criteria for M1:
I chose these posters of already made films for inspiration for my film poster and i like the aesthetic of them, and they help with the design of my product.
Genre
the genre of the film and film poster are horror, thriller and mystery, the mystery factor is used to in-draw the user towards the film.
Colour & tone & feel of the advert
mostly dark and gloomy colors used to make up the poster to fit with the horror, thriller, and mystery factor of the film.
P2: Create a plan for a cross media advertising campaign in response to a client brief (*Synoptic assessment from Unit 2 Pre-production and planning)
working title
The shadows beneath is the working title used for this product.
product
this product is a poster for a horror film made by me.
purpose
the purpose is to try make people understand there surroundings.
inspiration
my inspiration is off maze runner because of the action and thrill the film gives.
advert content
the content is the tile which is The shadows beneath, it also shows the dark theme through the colours used, the images chosen for this are made to fit and show accentuate the theme of the film which is mainly horror/thriller.
Resource and personnel
the resources used to make this were Photoshop mostly and some in-design work that's pretty much it.
M2:
Media sector : The media sector my product falls into is film and is targeted at 18+ and is gender neutral so it is targeted at men and women.
Title : The title I went with is the shadows beneath because everything else I produced was already a thing and the title I went with is eye caching a has a mysterious factor to it.
Actors : The 4 main actors are Dylan O'Brian, Thomas Brodie, Jennifer Lawrence and Elisabeth Moss well know actors and actresses who have a lot of experience in horror, action, and thriller films.
Imagery : The imagery I used mainly consists off dark gloomy images with little colour, this is to try and catch the users’ eye and then they will see my film poster and the thrill it brings, the low saturation isn't high on the pictures and the poses the characters also shows the struggle they are going through from the fatigued look that you can interpret, and the character holding the axe to make you wonder why he would need, It what's after them what do they need to protect themselves from.
Fonts : The font I used was the normal Calibri (body) with low opacity, so it looks like it is coming through the clouds and makes you look for other minute details in the poster making you more interested in the film and the film poster that I made.
General colours, layout, and position of
elements : The general colours I used were black for the majority of it to fit the horror, thriller and mysterious home to the film and I decided on orange for the sky in the end to give that dusk feel to the poster, I also used white behind some of the characters to make them stand out better and glow, I used red on the axe, an extraordinarily little amount for the little details to make it look better and more professional but I also like the way it looks, the layout of the film poster is made so it looks like they are climbing a mountain or hill with the moon coming up or going down the mountain to show the scenery and could hint at location of the film, the position of all the elements are on purpose and for a reason the moon is by behind the mountain to show the time of day/night and the characters are climbing the mountain/hill and are showing their struggle and determination with 5 characters when there is 4 main characters, maybe a secret character makes the user think and adds to the mysterious factor of the film and the film poster.
Tone and feel : The tone of my poster is scary and thrill while having mysterious factors well supposed to be and they are supposed to make the user look and investigate the poster and draw their attention increasingly to the film itself and make them want to see the whole thing from start to finish and fills them with curiosity and excitement.
